Having an online presence for your brand is a big necessity these days. This is due to the rampant usage of the Internet by consumers. Nowadays, it is quite normal to hear that your brand was introduced to a certain individual by the Internet.
Question is how you make this online presence “present” enough. One way to do this is to rank high in search engine results for a particular keyword related to your brand.
We all know how search engines work. When a person keys in a bunch of words, search engines provide a list of links of different sites that offer information regarding the said keywords.
So how do you get to the top? SEO Link Building…
Here are a couple of things you might want to put into consideration before you start your SEO link building campaign.
#1: Search Engine Algorithms
Algorithms are the reasons why we get good results every time we search for a specific keyword. The only problem for you here is that the algorithm gets updated every now and then by the search engine to penalize people who found loopholes. Remember that search engines not only look at your relevance through your content but also at your “trust factor”. This trust factor can be manipulated by the number of sites that link towards your site. So basically, the more people linking to your site, the more “trusted” it becomes. You have to be careful though; search engines are quite intelligent and can sniff out illegal links you might have bought somewhere.
#2: Starting your campaigns
Now that you understand why you need links, you now proceed to getting the links. So how do you do this? You actually have 2 options.
- Paid links – The easy way out. Paid links are literally, links that you buy from other sites. What happens is that a person with a high authority site would put an “unnatural” link on his/her site going towards your site sharing his authority and trust factor. The only and biggest problem with this is that search engines really hate these kinds of links and will just penalize your site if found guilty.
- Natural links – The hard road. As the name suggests, natural links are links that you get from other sites naturally. It can be a link mentioning your name because of an info they got from you or a link with your keyword because you are an expert on the field. The reasons are plenty but getting these kinds of links are really hard. But the best part is that it will really benefit you in the long run. Most of the natural links are located in the content and this pushes the readers to click on the link and be redirected to your site.
- Relevance – Always make sure to have links on sites that are relevant to your keyword. Don’t expect you will get any trust factor if you place a link of a hardware store on a candy shop site. Always remember to choose the places where you place your link. The good thing is that if the site where your link is located is really relevant with your site, there is a chance that people will click on the link because of curiosity and because it is related.
- Content – Now that you have your links out, what do you do next? Well, you make sure that people who click your link and visit your site through the search engines actually find a site that is worthy of their time. This is the part where you follow through, if you did the right stuff on getting links, you will surely get traffic. What you do with that traffic, is entirely up to you.
JOSEPH SEGATTO JR
Ready to make changes in your life? Check my blog often where I post great content to help you along in your business journey. I enjoy teaching internet home business entrepreneurs the short-cuts that I wish I knew about when I first started. Get my FREE ebook Internet Income Blurprint! Life is to short to procrastinate...let me help you make a change in your life starting TODAY!
Author: Joseph Segatto Jr
Ready to make changes in your life? Check my blog where I post great content to help you along in your business journey. I enjoy teaching internet home business entrepreneurs the short-cuts that I wish I knew about when I first started. Get my FREE ebook Internet Income Blurprint!
Life is to short to procrastinate…let me help you make a change in your life starting TODAY!